The ask was straightforward (and ambitious); develop a best-in-class tool that allows potential condo, house, and townhome consumers to easily navigate through Empire's move-in-ready inventory.
As browsing inventory can be a daunting task, we set out to make this process as visual and simple as possible. Leveraging a stepped approach, we developed a tool that dynamically displays inventory in real-time based on a user's preferences – whether they’re on their desktop, laptop, tablet or smartphone. With a custom WordPress integration, all inventory can be fully managed client side.
Recently launched, the move-in now tool has already made moving-in much smoother!